8/29/2023 0 Comments Double double tim bits![]() Its status as a cultural icon in the Canadian market was well established before RBI bought the chain in 2014. With deep roots in Canada, and an American flair to its management, Tim Hortons could emerge as a global coffee player in the next decade. Its menu will need to be tweaked, of course potato wedges and steak wraps will likely not be crowd pleasers, at least initially. Tim Hortons can slip in-between current Chinese habits and the representation of an idealistic western way of life. The advantage Tim Hortons has over Starbucks in China is its middle-of-the-road approach to coffee to convince someone who traditionally drinks simple tea to switch to a decadent Frappuccino presents a significant challenge. RBI understands that once a certain level of wealth is achieved, and disposable income increases, coffee-related behaviours will change. For marketers, this shift represents the golden goose. ![]() However, in these past few years an increasing number of Caucasian Canadians are preparing coffee themselves the trend for Asian Canadians is the opposite. Tim Hortons’ legacy in Canada lies in convincing Canadians to make and consume coffee somewhere else than their home. While coffee is increasingly consumed outside the home, tea remains a traditional, domestic favourite. ![]() What was considered as the republic’s favourite drink, tea, is slowly giving way to its roasted rival. ![]() In Canada, growth is minimal, even though more than 71 per cent of Canadians over the age of 18 drink coffee daily, compared to 67 per cent who regularly drink water.Ĭoffee is trendy in China as the country prospers from rapid urbanization, a growing middle class, and rising incomes. The demand for coffee in China is up more than 15 per cent. Starbucks has already infiltrated the Chinese market, boasting more than 2,800 locations. This advertisement has not loaded yet, but your article continues below. Manage Print Subscription / Tax Receipt.and Emily Blunt, is a dark and gritty three-hour-long story about the American theoretical physicist who led the efforts to build the weapons of mass destruction that ended World War II. Meanwhile, “Barbie,” led by Margot Robbie and Ryan Gosling, is a neon-hued fantasy comedy about Barbie-Land expats Barbie and Ken, who go on a quest of self-discovery in the real world.īut the clash of the blockbuster-hopefuls, which hail from two beloved filmmakers and happen to be scheduled on the same day, has become a full-fledged phenomenon known as “Barbenheimer.” The seemingly stark contrast between the $100 million-budgeted films has inspired countless memes, fan art and apparel. “Oppenheimer,” starring Cillian Murphy, Robert Downey Jr. On paper, it may not seem like these films are catering to similar audiences. ![]() From Friday to today, we saw a 33% increase in the number of guests who decided to create their own double feature by purchasing tickets to see both movies on the same day. “Just as exciting, with 10 days to go until these movies open, this may only be the beginning. “That more than 20,000 moviegoers have already made plans and purchased tickets to see Barbie and Oppenheimer on the same day is a great sign that the growing online conversation around seeing both of these incredible films is turning into ticket sales,” says Elizabeth Frank, executive VP of worldwide programming and chief content officer at AMC Theatres. Adam Aron, the CEO of AMC, said in early 2020 there were between 900,000 and 1 million A-List subscribers, which starts at $19.95 per month. Moreover, the total number of AMC Stubs members, which includes A-List, AMC Stubs Premiere and AMC Stubs Insider, is unclear. Though it was apparently significant enough for AMC to issue a press release, it’s hard to contextualize the statistic because there aren’t a lot of comparable data points for guests purchasing tickets to see multiple movies on the same day - at least not ones that are publicly available. With two weeks to go until the big day, AMC Theatres, the world’s largest cinema chain, is reporting that more than 20,000 AMC Stubs members have purchased tickets to see “Barbie” and “Oppenheimer” on the same day. Plenty of moviegoers are making the decision to watch Christopher Nolan’s atomic drama “ Oppenheimer” and Greta Gerwig’s colorful romp “ Barbie” on the same day when the two tentpoles hit theaters on July 21. ![]()
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